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Wash to Win is also an excellent card retention program, as customer who have low balances will be encouraged to not discard their card as the points stored on the card will be lost.
Wash to Win setup
Select MARKETING from the main menu.
Select Wash to Win.
Enter the information for the Wash to Win promotion.
| Fields | Description |
|---|---|
| Enable Advertisement Screen |
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| Check this box to have system display Wash to |
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| Win advertising screen when idle, preview of add is available. |
| Promotion |
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| Dates | This is the date range during which the Wash to Win program will be active. |
| Customer Must Spend $: |
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| This field designates the rate in which customers |
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| will accumulate points. The system associates points to dollars $0.01 to a 1 point. For example if |
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| this field is set to '30' then customers will earn 30 points for every dollar spent on qualifying equipment. If a machine costs $2.00 then the customer will earn 60 wash points for using that machine. |
| To Receive Bonus of $: |
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| This filed designates the goal the customer must achieve in order |
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| to be rewarded. It also designates the amount of the reward. If the field is set to '300' then |
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| the customer must earn 300 points in order to be rewarded. In this same example the reward |
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| is determined by taking the 300 points and converting it back to dollars at the same rate it |
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| was accumulated, 1 point = $0.01. In this example the customers attaining their goal would |
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| be rewarded with $3.00 in free wash credit. |
| Wash to Win Bonus Redemption Rate |
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| The rate in which Wash to Win bonus is released |
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| to customers. This works just like the bonus percent in the General Info screen. It is |
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| recommended to leave this at 100. |
| Winner Screen Messages |
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| 50 Character messages can be edited to show a custom |
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| message to customers who have earned a bonus, messages run consecutively. Spanish messages |
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| will appear if customer card is marked as Spanish, Spanish messages must be entered in |
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| Spanish the system does not translate. |
Wash to Win Equipment Setup
Only machines that 'Allow Points' will reward customers, in most cases only washer should be configured to issue points.
Wash to Win Analysis
This report will show a summary of how many points have been earned and converted as well as the amount of bonus dollars that have been awarded, used, and that are still available.