Contracted Card Artwork - Design Guidelines

Overview

This guide will outline the requirements and protocols for creating the various types of FasCard and LaundryCard loyalty cards and assumes a level of proficiency with Adobe Photoshop software.

Templates & Files

• FasCard PSD

• FasCard Approval Form PSD

• LaundryCard PSD

• LaundryCard Approval Form PSD

• Adobe PDF Preset

• Adobe Color Pallet

FasCard

Open

• No changes can be made to the front side of a personalized FasCard. Use the layer labeled 'Front - Generic / Personalized'.

• 'Loyalty Card', Card number, and PIN will be printed onto the front of the card in white.

Open

• Use the layer labeled 'Back'.

• Artwork must be contained within the marked area designated by the layer labeled 'Printable Area - Back'.

• Solid colors only (No use of opacity or gradients.).

• Use of black color only.

  
  
  

• Artwork can make use of up to 4 spot colors, or full CMYK color process.

• Custom artwork must incorporate an arrow pointing to the left to direct users how to insert the card.

• If card number and PIN are to be printed on the front side of the card artwork, make the 'Card Number / PIN' layer visible to ensure the artwork will not conflict with the card numbers.

  
  
  

• To utilize the back side of the card, the area for card number and PIN must be incorporated into the front side artwork (Make visible the 'Card Number / PIN' layer to preview the location where the numbers will be printed.). Otherwise the back side of the card must remain blank for the card number and PIN.

• Artwork must be contained within the marked area designated by the layer labeled 'Printable Area - Back'.

• Use the layer labeled 'Back'.

• Solid colors only (No use of opacity or gradients.).

• Use of black color only.

  
  
  

• Create approval form using the steps listed in the Final Files section.

LaundryCard

• Artwork must be contained within the marked area designated by the layer labeled 'Printable Area - Front'.

• Solid colors only (No use of opacity or gradients.).

• One color of customer's choice from available color selection.

  
  
  

  
  
  

• Artwork must be contained within the marked area designated by the layer labeled 'Printable Area - Back'.

• Use the layer labeled 'Back'.

• Solid colors only (No use of opacity or gradients.).

• Use of black color only.

  
  
  

• Artwork can make use of up to 4 spot colors, or full CMYK color process.

• Custom artwork must incorporate an arrow pointing to the left to direct users how to insert the card.

  
  
  

• Artwork must be contained within the marked area designated by the layer labeled 'Printable Area - Back'.

• Use the layer labeled 'Back'.

• Solid colors only (No use of opacity or gradients.).

• Use of black color only.

  
  
  

Specialty

There are a few specialty LaundryCards which use pre-printed front side artwork for use with a group of customers and when ordered, the back side can be personalized. To create the card artwork the LaundryCard template file will be used.

• Front side is pre-printed and changes cannot be made to the front side artwork. Use the layer labeled 'Front - Lite System'.

• Artwork must be contained within the marked area designated by the layer labeled 'Printable Area - Back'.

• Use the layer labeled 'Back'.

• Solid colors only (No use of opacity or gradients.).

• Use of black color only.

  
  
  

• Front side is pre-printed and changes cannot be made to the front side artwork. Use the layer labeled 'Front - Blue Sparklean - Card'.

• Artwork must be contained within the marked area designated by the layer labeled 'Printable Area - Back'.

• Use the layer labeled 'Back'.

• Solid colors only (No use of opacity or gradients.).

• Use of black color only.

  
  
  

• Create approval form using the steps listed in the Final Files section.

1.  

   1.  

      1. Hide all layers except 'Outline', Artwork layers, and applicable Background layer.

      2. 1050 x 675px, 72 DPI, .JPG

      3. Save file as:

         1. Front: '(Insert Account ID).jpg'

            1. Example:  ABC1234.jpg

         2. Back: '(Insert Account ID)B.jpg'

            1. Example: ABC1234b.jpg

1.  

   1.  

      1. Hide all layers and groups except the applicable artwork layers.

      2. Merge all layers.

      3. 1050 x 675px, 300 DPI, .PSD

      4. Save file as:

         1. Front: '(Insert Account ID).psd'

         2. Example:  ABC1234.psd

         3. Back: '(Insert Account ID)B.psd'

         4. Example:  ABC1234b.psd

1.  

   1.  

      1. Hide all 'Printable Area -' layers.

      2. Save file as:

         1. Front: '(Insert Account ID)_Master.psd'

            1. Example:  ABC1234_Master.psd

         2. Back: '(Insert Account ID)B_Master.psd'

            1. Example:  ABC1234b_Master.psd

1.  

   1.  

      1. Insert applicable JPG preview files.

      2. Size and position JPG previews in respected locations using pre-set document guides.

      3. Fill 'Customer ID #' field with account number.

      4. Fill 'Color Process' field following these guidelines:
         
         

         1. If customized card type - 'Customized - # Color Process' where '#' is the number of spot colors used (Do not include backside artwork for # of spot colors.) or 'Full CMYK' for full color artwork.

         2. If personalized card type - 'Personalized - #' where '#' is the color use for the artwork. 

      5. Save as .PDF with layers disabled and using 'CCI_PDF_Card_Artwork_Proof' preset or create the smallest file size while retaining at least 150 PPI for images.

         1. LaundryCard - file name is 'C-2### APPROVAL.PDF'. Where the '###' is the numeric characters from the customer's ID number.

         2. FasCard - file name is 'F#### APPROVAL.PDF'. Where the '####' is the numeric characters from the customer's ID number.