Overview

What the Private Label App (PLA) Is

The PLA is a custom-branded version of the FasCard mobile app that is configured specifically for a single operator account. It delivers the same core functionality as the standard FasCard app while presenting a unique branded experience for customers.

Each PLA:

• Is searchable in the Apple App Store and Google Play Store

• Uses the operator’s business name and branding

• Connects directly to the operator’s FasCard or FLEX account

• Displays only the locations associated with that operator

• Maintains full compatibility with the FasCard platform

• Receives ongoing updates and enhancements alongside the FasCard app

This approach allows operators to offer a professional, branded mobile experience without the cost or complexity of developing and maintaining a custom application from scratch.

How the Private Label App Works

When a customer downloads and registers using a Private Label App, the process is designed to be simple and intuitive.

Upon registration:

• The user is automatically associated with the operator’s FasCard or FLEX account

• The nearest location is presented to the user

• No store search or manual selection is required

• The onboarding experience is faster and more streamlined

Customers who already use the general FasCard app can continue using it without interruption. However, when they access a location associated with a Private Label App, they will see a one-time banner prompting them to download the branded app, with a direct link provided.

This ensures a smooth transition while encouraging adoption of the operator’s branded experience.

Branding and Customization Options

The Private Label App can be customized to reflect the operator’s brand identity across key visual elements.

Available customization includes:

• App name (can be any approved business or brand name)

• App store icon

• Initial splash screen displayed at startup

• Header graphic

• Header color scheme

• Footer color scheme

• Footer menu color styling

• Branded push notifications

Branding is configured at the account level, allowing multiple locations to share a consistent brand identity within a single app.

Operators work directly with the CCI CMS team to develop and organize branding assets, ensuring the final product meets platform requirements and maintains a professional appearance.

Location Visibility and User Experience

The Private Label App is designed to reinforce brand identity and simplify the customer experience.

In the Private Label App:

• Only locations associated with the operator’s account are visible

• Customers interact exclusively with that brand’s locations

• The nearest location is automatically presented to the user

In contrast:

• The general FasCard app may display multiple FasCard or FLEX locations in an area

This distinction helps operators maintain a focused, brand-specific experience for their customers.

Updates and Ongoing Support

Private Label Apps are maintained as part of the FasCard platform and receive continuous updates.

Key points:

• PLA apps are updated whenever the FasCard mobile app is updated

• In many cases, PLA updates are released before the general app

• All technical support is provided by CCI Support

• No additional app maintenance is required by the operator

This ensures the app remains current, secure, and fully compatible with platform enhancements.

Future Enhancements

The Private Label App platform is designed to evolve alongside the FasCard system.

Additional PLA-exclusive capabilities are currently under development and will be introduced in future releases. These enhancements are intended to further strengthen brand identity, customer engagement, and operational flexibility.

Implementation Timeline

Once branding assets are approved and the quotation is accepted, the typical launch timeline is:

3 to 4 weeks

This timeline includes:

• Branding configuration

• App development and preparation

• App store submission and approval

• Final deployment

Ownership and Management

The customer maintains ownership of their app store accounts.

CCI is granted access to:

• Configure and publish the app

• Manage updates

• Provide ongoing support

This structure ensures the operator retains control of their brand while benefiting from CCI’s technical expertise.

Pricing Structure

One-Time Setup Fee

$2,500

The setup fee is collected upon approval of the quotation.

Pricing

Monthly fees are added to the operator’s existing FasCard / FLEX hosting fees.

Example

6 Locations

$150 (Locations 1–3)
$120 (Locations 4–6)

Total: $270 per month

11 Locations

$150 (Locations 1–3)
$120 (Locations 4–6)
$90 (Locations 7–9)
$50 (Locations 10–11)

Total: $410 per month

Key Benefits for Operators

The Private Label App provides measurable operational and marketing advantages.

Brand Ownership

Customers interact with your brand—not a generic application.

Professional Presentation

Your business appears as a modern, technology-enabled operation.

Simplified Customer Onboarding

Users are automatically connected to your locations.

Improved Customer Retention

A branded app reinforces loyalty and repeat visits.

Scalable Platform

Supports single-store operators, multi-store owners, and route operators.

No Development Required

CCI handles development, updates, and support.

Who the PLA Program Is Designed For

The Private Label App is ideal for:

• Single-store laundromat owners

• Multi-store operators

• Regional laundry brands

• Route operators

• Multi-housing laundry providers

• Operators focused on brand identity and customer loyalty

Summary

The Private Label App (PLA) program gives operators the ability to offer a fully branded mobile app experience without the cost and complexity of building their own application.

It combines the reliability of the FasCard platform with the flexibility of custom branding, creating a professional, customer-focused experience that strengthens brand recognition and supports long-term growth.