Wash To Win

Owned by Steve Marcionetti
Last updated: Mar 01, 2018 by Former user (Deleted)
3 min read

Wash to Win is a loyalty program that encourages customers to return to the store.  Customers are rewarded points for every dollar they spend on qualifying machines and when they reach the goal amount they are rewarded with credit towards the start of another machine.

Wash to Win is also an excellent card retention program, as customer who have low balances will be encouraged to not discard their card as the points stored on the card will be lost.

  • Enable Advertisement Screen - Check this box to have system display Wash to Win
    advertising screen when idle, preview of add is available.

  • Promotion Dates - This is the date range during which the Wash to Win program will be active.

  • Customer Must Spend $: – This field designates the rate in which customers will
    accumulate points. The system associates points to dollars $0.01 to a 1 point. For example if this
    field is set to '30' then customers will earn 30 points for every dollar spent on qualifying equipment.
    If a machine costs $2.00 then the customer will earn 60 wash points for using that machine.

  • To Receive Bonus of $: – This filed designates the goal the customer must achieve in order to
    be rewarded. It also designates the amount of the reward. If the field is set to '300' then the
    customer must earn 300 points in order to be rewarded. In this same example the reward is
    determined by taking the 300 points and converting it back to dollars at the same rate it was
    accumulated, 1 point = $0.01. In this example the customers attaining their goal would be
    rewarded with $3.00 in free wash credit.

  • Wash to Win Bonus Redemption Rate - The rate in which Wash to Win bonus is released to
    customers. This works just like the bonus percent in the General Info screen. It is recommended
    to leave this at 100.

  • Winner Screen Messages - 50 Character messages can be edited to show a custom message
    to customers who have earned a bonus, messages run consecutively.  Spanish messages will
    appear if customer card is marked as Spanish, Spanish messages must be entered in Spanish
    the system does not translate.



Wash to Win Equipment Setup

Only machines that 'Allow Points' will reward customers, in most cases only washer should be configured to issue points.

Wash to Win Analysis

This report will show a summary of how many points have been earned and converted as well as the amount of bonus dollars that have been awarded, used, and that are still available.