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Overview

This guide will outline the requirements and protocols for creating the various types of FasCard and LaundryCard loyalty cards and assumes a level of proficiency with Adobe Photoshop software.

Templates & Files

FasCard

Personalized

Personalized FasCards are pre-printed cards with the card number printed on top of the card using thermal transfer printing. To create the card artwork the FasCard template file will be used.

Front

  • No changes can be made to the front side of a personalized FasCard.

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  •  Use the layer labeled 'Front - Generic / Personalized'.

  • 'Loyalty Card', Card number, and PIN will be printed onto the front of the card in white.

Required Output Files: Preview .JPG; Master .PSD; Flattened .PSD


Back

  • Use the layer labeled 'Back'.
  • Artwork must be contained within the marked area designated by the layer labeled 'Printable Area - Back'.
  • Solid colors only (No use of opacity or gradients.).
  • Use of black color only.

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Require Required Output Files: Preview .JPG; Master .PSD; Flattened .PSD

Customized

Customized FasCards are printed using 4 color offset printing. To create the card artwork the FasCard template file will be used.

Front

  • Artwork can make use of up to 4 spot colors, or full CMYK color process.
  • Ensure there is Custom artwork must incorporate an arrow on the front of the card pointing to the left to direct users how to insert the card.

  • If card number and PIN are to be printed on the front side of the card artwork, make the 'Card Number / PIN' layer visible to ensure the artwork will not conflict with the card numbers.

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Require Required Output Files: Preview .JPG; Master .PSD; Flattened .PSD


Back

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*** Need consensus *** Allow backside artwork with custom cards if a space for the card number is created, or flat no backside card artwork on customized cards.

  • No changes can be made to the back side of a customized FasCard as the card number and PIN will be printed on the back.

Require Output Files: No Files Required

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  • To utilize the back side of the card, the area for card number and PIN must be incorporated into the front side artwork (Make visible the 'Card Number / PIN' layer to preview the location where the numbers will be printed.). Otherwise the back side of the card must remain blank for the card number and PIN to be printed on.
  • Artwork must be contained within the marked area designated by the layer labeled 'Printable Area - Back'.
  • Use the layer labeled 'Back'.
  • Solid colors only (No use of opacity or gradients.).
  • Use of black color only.

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Require Required Output Files: If back is customized: Preview .JPG; Master .PSD; Flattened .PSD

FasCard Approval Form

  • Create approval form using the steps listed in the Final Files section.

LaundryCard

Personalized

Personalized

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LaundryCards are pre-printed cards with the personalized artwork printed on top of the card using thermal transfer printing. To create the card artwork the LaundryCard template file will be used.

Front

  • Artwork must be contained within the marked area designated by the layer labeled 'Printable Area - Front'Artwork must follow these guidelines:.
  • Solid colors only (No use of opacity or gradients.).

  • One color of customer's choice from available color selection (Selection will be indicated in order. If no color is requested, default to black.)..

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Require Required Output Files: Preview .JPG; Master .PSD; Flattened .PSD

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  • Artwork must be contained within the marked area designated by the layer labeled 'Printable Area - Back'.
  • Use the layer labeled 'Back'.
  • Solid colors only (No use of opacity or gradients.).
  • Use of black color only.

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Require Required Output Files: Preview .JPG; Master .PSD; Flattened .PSD

Customized

Customized LaundryCards are printed using 4 color offset printing. To create the card artwork the LaundryCard template file will be used.

Front

  • Artwork can make use of up to 4 spot colors, or full CMYK color process.
  • Ensure there is Custom artwork must incorporate an arrow on the front of the card pointing to the left to direct users how to insert the card.

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    Image Removed

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  • Image Added


Required Output Files: Preview .JPG; Master .PSD; Flattened .PSD


Back

Image Added

  • Artwork must be contained within the marked area designated by the layer labeled 'Printable Area - Back'.
  • Use the layer labeled 'Back'.
  • Solid colors only (No use of opacity or gradients.).
  • Use of black color only.

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Required Output Files: Preview .JPG; Master .PSD; Flattened .PSD

Specialty

There are a few specialty LaundryCards which use pre-printed front side artwork for use with a group of customers and when ordered, the back side can be personalized. To create the card artwork the LaundryCard template file will be used.

Lite System

Front

Image Added

  • Front side is pre-printed and changes cannot be made to the front side artwork. Use the layer labeled 'Front - Lite System'.

Required Output Files: Preview .JPG; Master .PSD; Flattened .PSD


Back

Image Added

  • Artwork must be contained within the marked area designated by the layer labeled 'Printable Area - Back'.
  • Use the layer labeled 'Back'.
  • Solid colors only (No use of opacity or gradients.).

  • Use of black color only.

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Required Output Files: Preview .JPG; Master .PSD; Flattened .PSD

Blue Sparklean

Front

Image Added

  • Front side is pre-printed and changes cannot be made to the front side artwork. Use the layer labeled 'Front - Blue Sparklean - Card'.

Required Output Files: Preview .JPG; Master .PSD; Flattened .PSD

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  • Artwork must be contained within the marked area designated by the layer labeled 'Printable Area - Back'.
  • Use the layer labeled 'Back'.
  • Solid colors only (No use of opacity or gradients.).
  • Use of black color only.

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Require Required Output Files: Preview .JPG; Master .PSD; Flattened .PSD

LaundryCard approval form PSD

  • Create approval form using the steps listed in the Final Files section.


Final Files

JPG Preview - One for each applicable side.

      1. Hide all layers and groups except 'Outline', Artwork layers, and Background if applicable.applicable Background layer.
      2. 1050 x 675px, 72 DPI, .JPG
      3. Save file as:
        1. Front: '(Insert Account ID).jpg'
          1. Example:  ABC1234.jpg
        2. Back: '(Insert Account ID)B.jpg'
          1. Example: ABC1234b.jpg

PSD Flattened - One for each applicable side.

      1. Hide all layers and groups except the applicable artwork layers.
      2. Merge all layers.
      3. 1050 x 675px, 300 DPI, .PSD
      4. Save file as:
        1. Front: '(Insert Account ID).psd'
        2. Example:  ABC1234.psd
        3. Back: '(Insert Account ID)B.psd'
        4. Example:  ABC1234b.psd

PSD Master - One for each applicable side.

      1. Hide all 'Printable Area -' layers.
      2. Save file as:
        1. Front: '(Insert Account ID)_Master.psd'
          1. Example:  ABC1234_Master.psd
        2. Back: '(Insert Account ID)B_Master.psd'
          1. Example:  ABC1234b_Master.psd

PDF Approval Form - One for the project.

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per project.

      1. Insert applicable JPG preview files.
      2. Size and position JPG previews in respected locations using pre-set document guides.
      3. Fill 'Customer ID #' and field with account number.
      4. Fill 'Color Process' fields.field following these guidelines:
        1. If customized card type - 'Customize Customized - # Color Process' where '#' is the number of spot colors used (Do not include backside artwork for # of spot colors.) or 'Full CMYK' for full color artwork.

        2. If personalized card type - 'Personalized - #' where '#' is the requested color of use for the artwork. 

      5. Save as .PDF with layers disabled and using 'CCI_PDF_Card_Artwork_Proof' preset if using Adobe software (File Link Here) or smallest file size if using non-Adobe softwareor create the smallest file size while retaining at least 150 PPI for images.
        1. LaundryCard - file name is 'C-2### APPROVAL.PDF'. Where the '### should be ' is the numeric characters from the customer's ID number.
        2. FasCard - file name is 'F#### APPROVAL.PDF'. Where the '#### should be ' is the numeric characters from the customer's ID number.

Send files to --Insert Email--

Printing Process

Personalized / Back of Card

Thermal transfer printing process - Monochrome resin ribbon.

--Color Pallet w/color info--

Customized

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