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Contracted Card Artwork - Design Guidelines

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Overview

This guide will outline the requirements and protocols for creating the various types of FasCard and LaundryCard loyalty cards and assumes a level of proficiency with Adobe Photoshop software.

Templates & Files

FasCard

Personalized

Personalized FasCards are pre-printed cards with the card number printed on top of the card using thermal transfer printing. To create the card artwork the FasCard template file will be used.

Front

  • No changes can be made to the front side of a personalized FasCard. Use the layer labeled 'Front - Generic / Personalized'.

  • 'Loyalty Card', Card number, and PIN will be printed onto the front of the card in white.

Required Output Files: Preview .JPG; Master .PSD; Flattened .PSD


Back

  • Use the layer labeled 'Back'.
  • Artwork must be contained within the marked area designated by the layer labeled 'Printable Area - Back'.
  • Solid colors only (No use of opacity or gradients.).

  • Use of black color only.

Required Output Files: Preview .JPG; Master .PSD; Flattened .PSD

Customized

Customized FasCards are printed using 4 color offset printing. To create the card artwork the FasCard template file will be used.

Front

  • Artwork can make use of up to 4 spot colors, or full CMYK color process.

  • Custom artwork must incorporate an arrow pointing to the left to direct users how to insert the card.

  • If card number and PIN are to be printed on the front side of the card artwork, make the 'Card Number / PIN' layer visible to ensure the artwork will not conflict with the card numbers.

Required Output Files: Preview .JPG; Master .PSD; Flattened .PSD


Back

  • To utilize the back side of the card, the area for card number and PIN must be incorporated into the front side artwork (Make visible the 'Card Number / PIN' layer to preview the location where the numbers will be printed.). Otherwise the back side of the card must remain blank for the card number and PIN.
  • Artwork must be contained within the marked area designated by the layer labeled 'Printable Area - Back'.
  • Use the layer labeled 'Back'.
  • Solid colors only (No use of opacity or gradients.).

  • Use of black color only.

Required Output Files: If back is customized: Preview .JPG; Master .PSD; Flattened .PSD

FasCard Approval Form

  • Create approval form using the steps listed in the Final Files section.

LaundryCard

Personalized

Personalized LaundryCards are pre-printed cards with the personalized artwork printed on top of the card using thermal transfer printing. To create the card artwork the LaundryCard template file will be used.

Front

  • Artwork must be contained within the marked area designated by the layer labeled 'Printable Area - Front'.

  • Solid colors only (No use of opacity or gradients.).

  • One color of customer's choice from available color selection.

Required Output Files: Preview .JPG; Master .PSD; Flattened .PSD


Back

  • Artwork must be contained within the marked area designated by the layer labeled 'Printable Area - Back'.
  • Use the layer labeled 'Back'.
  • Solid colors only (No use of opacity or gradients.).

  • Use of black color only.

Required Output Files: Preview .JPG; Master .PSD; Flattened .PSD

Customized

Customized LaundryCards are printed using 4 color offset printing. To create the card artwork the LaundryCard template file will be used.

Front

  • Artwork can make use of up to 4 spot colors, or full CMYK color process.

  • Custom artwork must incorporate an arrow pointing to the left to direct users how to insert the card.

Required Output Files: Preview .JPG; Master .PSD; Flattened .PSD


Back

  • Artwork must be contained within the marked area designated by the layer labeled 'Printable Area - Back'.
  • Use the layer labeled 'Back'.
  • Solid colors only (No use of opacity or gradients.).

  • Use of black color only.

Required Output Files: Preview .JPG; Master .PSD; Flattened .PSD

Specialty

There are a few specialty LaundryCards which use pre-printed front side artwork for use with a group of customers and when ordered, the back side can be personalized. To create the card artwork the LaundryCard template file will be used.

Lite System

Front

  • Front side is pre-printed and changes cannot be made to the front side artwork. Use the layer labeled 'Front - Lite System'.

Required Output Files: Preview .JPG; Master .PSD; Flattened .PSD


Back

  • Artwork must be contained within the marked area designated by the layer labeled 'Printable Area - Back'.
  • Use the layer labeled 'Back'.

  • Solid colors only (No use of opacity or gradients.).

  • Use of black color only.

Required Output Files: Preview .JPG; Master .PSD; Flattened .PSD

Blue Sparklean

Front

  • Front side is pre-printed and changes cannot be made to the front side artwork. Use the layer labeled 'Front - Blue Sparklean - Card'.

Required Output Files: Preview .JPG; Master .PSD; Flattened .PSD


Back

  • Artwork must be contained within the marked area designated by the layer labeled 'Printable Area - Back'.
  • Use the layer labeled 'Back'.
  • Solid colors only (No use of opacity or gradients.).

  • Use of black color only.

Required Output Files: Preview .JPG; Master .PSD; Flattened .PSD

LaundryCard approval form PSD

  • Create approval form using the steps listed in the Final Files section.


Final Files

JPG Preview - One for each applicable side.

      1. Hide all layers except 'Outline', Artwork layers, and applicable Background layer.
      2. 1050 x 675px, 72 DPI, .JPG
      3. Save file as:
        1. Front: '(Insert Account ID).jpg'
          1. Example:  ABC1234.jpg
        2. Back: '(Insert Account ID)B.jpg'
          1. Example: ABC1234b.jpg

PSD Flattened - One for each applicable side.

      1. Hide all layers and groups except the applicable artwork layers.
      2. Merge all layers.
      3. 1050 x 675px, 300 DPI, .PSD
      4. Save file as:
        1. Front: '(Insert Account ID).psd'
        2. Example:  ABC1234.psd
        3. Back: '(Insert Account ID)B.psd'
        4. Example:  ABC1234b.psd

PSD Master - One for each applicable side.

      1. Hide all 'Printable Area -' layers.
      2. Save file as:
        1. Front: '(Insert Account ID)_Master.psd'
          1. Example:  ABC1234_Master.psd
        2. Back: '(Insert Account ID)B_Master.psd'
          1. Example:  ABC1234b_Master.psd

PDF Approval Form - One per project.

      1. Insert applicable JPG preview files.
      2. Size and position JPG previews in respected locations using pre-set document guides.
      3. Fill 'Customer ID #' field with account number.
      4. Fill 'Color Process' field following these guidelines:

        1. If customized card type - 'Customized - # Color Process' where '#' is the number of spot colors used (Do not include backside artwork for # of spot colors.) or 'Full CMYK' for full color artwork.

        2. If personalized card type - 'Personalized - #' where '#' is the color use for the artwork. 

      5. Save as .PDF with layers disabled and using 'CCI_PDF_Card_Artwork_Proof' preset or create the smallest file size while retaining at least 150 PPI for images.
        1. LaundryCard - file name is 'C-2### APPROVAL.PDF'. Where the '###' is the numeric characters from the customer's ID number.
        2. FasCard - file name is 'F#### APPROVAL.PDF'. Where the '####' is the numeric characters from the customer's ID number.
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